Social media has went into a frenzy about Gucci advertising their blackface sweater. The sweater becomes questionable and the black community becomes furious! Why would Gucci even put out such a design, even during black history month?
Many in the hip hop community blasts the high end fashion brand. Soulja Boy, T.I., Waka Flocka, and more goes in on Gucci and how they no longer will be supporting this brand. With most of blacks buying and flaunting the brand, this becomes a slap in the face to one of their biggest buyers.
Gucci sends out an apology:
As a whole, we should stop supporting these brands that still embrace to racist acts from the elite. We need to become more supportive of our black owned businesses that create clothing for our body design. These European brands don’t even fit us properly. Why do our black people complain but never make a call to action not to support these brands that care less? We are in high hopes that our people get the picture one day to end The ill mannered actions.
Gucci deeply apologizes for the offense caused by the wool balaclava jumper.
We consider diversity to be a fundamental value to be fully upheld, respected, and at the forefront of every decision we make.
Full statement below. pic.twitter.com/P2iXL9uOhs
— gucci (@gucci) February 7, 2019