New Orleans has been known for its music, food, and its culture for many years. Fashion has also become a major gateway for the locals to express themselves. The Loyalty Club has surfaced and now making its way worldwide. From Pro football players to your local talents, they have established a brand that speaks for itself. Blizzy and Jarroid are the owners of The Loyalty Club. With mutual friends throughout their childhood, they became acquainted. They then became business partners where a dynasty was created. The Loyalty Club started in 2015. Located Uptown on Fulton Street of New Orleans, it reflects their brand and lifestyle.
Not only is The Loyalty Club about clothing, it’s about the culture. They cater to music as well. They have a record label called The Loyalty Club Sound. They have artists where they broadcast talents and style. They also tapped into Real Estate, showing how young entrepreneurs can thrive in the city. Blizzy states “We going to be the biggest in the game.”
Club Ties which is their docu-series hosted by Matt Fresh shines light on entrepreneurs and creative people in New Orleans. They are sharing the vibes for the world to see. You can check out the first season on YouTube. There are appearances by G4, Maxx P, B Fresh, and Greg Monroe, former NBA basketball player of the Detroit Pistons, Milwaukee Bucks , Raptors, and more.
The New Orleans culture influenced their brand in a major way. They are here in the city showing how you don’t have to leave to share its culture of the city. They received a partnership with New Era, creating a line of hats that reflects their brand. The owners share how support comes a long way. They give back to community back sharing their entrepreneurial process with high school and college students. They share how you can become your own boss with education. They give creatives the opportunity to show their craft. Being open minded to young individuals and sharing their thoughts keeps everyone coming over to their shop.
There clothing has a fresh, cut look where individuals can express themselves through their clothes. The goal is to keep ownership. Some may become big and forget where they may come from. Keeping the light shined on the influencers is second nature for Blizzy and Jarroid.
Be sure to check out their dope clothing line and music they bring upfront to the world: